Air-India’s Maharaja: Advertising Gone Rogue
Air-India’s Maharaja: Advertising Gone Rogue
September 9, 2022–February 12, 2023
119 W. 23rd Street New York, NY 10011
09/09/2022 12:00 am
02/12/2023 12:00 am
America/New_York
Air-India’s Maharaja: Advertising Gone Rogue
“Rogue’s Gallery,” published by Air-India in 1977, was a catalog showcasing the airline’s most iconic travel posters produced from 1946 to 1972. The star of these posters was Air-India’s beloved mascot, the Maharaja, alias “the Rogue.”
119 W. 23rd Street New York, NY 10011“Rogue’s Gallery,” published by Air-India in 1977, was a catalog showcasing the airline’s most iconic travel posters produced from 1946 to 1972. The star of these posters was Air-India’s beloved mascot, the Maharaja, alias “the Rogue.” Conceived in 1946 by Bobby Kooka and illustrated by Umesh Rao, the Maharaja was initially designed for an inflight memo pad. Characterized by his oversized mustache, striped turban, corpulent belly, and aquiline nose, the mascot would go on to become the face of the airline and propel the company to the forefront of advertising genius in the mid-20th century.
